What does Drive Time mean?
Drive time is prime time on the radio. This time is mainly to reach commuters in their cars during rush hour. The drive time is for a few hours in the morning as well as in the late afternoon. Programmes that take place at this time can expect the highest viewing figures. Between the Drive Time is the Daytime period.
What is played on the radio during drive time?
Programmes are broadcast on the radio that are specifically aimed at a target group. In addition to music, this also includes traffic and time announcements as well as advertising. Drive time often features advertisements for cars and their accessories. During drivetime, long interviews that could distract the driver are not avoided.