Whats an O-Ton?
The o-tone is the original sound. An o-tone is unique and cannot be reproduced. The o-tone is spoken into the microphone and can then be incorporated into a contribution.

What do you use sound bites for?
Sound bites are often used in interviews and news reports. After an interview, often only a quote from the recorded interview is used, the so-called o-tone. An o-tone serves as evidence for statements.

What is an O-tone service?
Agencies individually prepare sound bites and moderation texts for the newsrooms. These can then be incorporated into the contributions.